building marketing strategy Hawkins, Del I. Primary Author Best, Roger J. Additional Author Mothersbaugh, David L. Additional Author mixed material bibliography New York McGraw-Hill 2007 en English

Printed Material

xxiv, 790 p. : figs., tabs., cases, index ; 25 cm. Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.(text cited from www.amazon.com) Case Studies Decision Making Marketing Strategy Consumer behaviour Regulations Market surveys textbookmmem textbookmme BDB/BAD 79 0071109153 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB/BAD 79 Haw 34180 General (General) BDB/BAD 79 Haw 35614 2008-11-03 00:00:00 2024-10-03 09:58:30 machine generated