concept and technologies Buttle, Francis Primary Author mixed material bibliography Amsterdam Elsevier 2009 en English

Printed Material

xix, 500 p.: figs., tabs., index ; 25 cm. is structured around the author's own 'CRM Value Chain' model, and addresses what it sees as the core issues of CRM: * Who should companies serve? * How can they get to know these customers better? * What value should be offered to these customers The book embraces both the theoretical background and the practical implementation of CRM strategy. It is also cross-functional - comprising elements of marketing, accounting, human resources, information technology and strategic management - to ensure that it provides a comprehensive and fully developed introductory text which is equally relevant for students and practitioners of CRM. Customer Satisfaction Corporate Strategy Customer Relationship Management Case Studies Data bases Customer retention BTC/AD 9781856175227 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BTC/AD But 34200 General (General) BTC/AD But 35662 2008-12-03 00:00:00 2021-08-19 11:03:59 machine generated