mixed material bibliography Singapore Cengage Learning 2007

xii, 264 p.: figs., index ; 24 cm. This book is more than a personal account of Mr. Li s successful role shift from a general of air force to an entrepreneur of a mega business with assets worth more than RMB 100 billion (approx. US$13.3 billion). It also charts the journey of Air China moving away from heavy loss towards considerable profit. With no prior experience of managing a business, Mr. Li put into practice a marvelous strategic thinking based on his unrivaled courage and extraordinary vision gained from his military career, launching Air China onto the fast track of profit growth and business expansion. In this book, Mr. Li fuses ancient and modern military strategies in his interpretation of corporate management from the perspective of eight topics. They are business starting, positioning, human resource management, brand building, control & management, capital operations, the future, and successful thinking. Mr. Li also examines the world aviation industry in close connection with Air China and predicts the future trends of development. (text cited from www.amazon.com) JZD 363 9789814239585 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen JZD 363 Jia 36068 2009-04-27 00:00:00 2009-08-24 00:00:00 machine generated