TABLE OF CONTENTS

1. Foundations of Strategic Marketing Management.
Appendix A: A Sample Marketing Plan.

2. Financial Aspects of Marketing Management.

3. Marketing Decision Making and Case Analysis.

4. Opportunity Analysis, Market Segmentation, and Market Targeting.
Toucon Collections, Inc. Zenit Pet Foods, Inc. Shoes for MOOs, Inc. Jones-Blair Company. Duncan Industries: Market Opportunities in the European Union. Frito-Lay’s® Dips. South Delaware Coors, Inc.

5. Product and Service Strategy and Brand Management.
Dr. Pepper/Seven Up, Inc.: Squirt® Brand. Zoëcon Corporation: Insect Growth Regulators. Skin-Tique Corporation. Peace Memorial Hospital: Downtown Health Clinic. Procter & Gamble, Inc.: Scope. Qingdao Haier Ltd.: Considering the Maytag Aquisition. Frito-Lay Company: Cracker Jack.

6. Integrated Marketing Communication Strategy and Management.
Crestfield Furniture Industries, Inc. (A). Crestfield Furniture Industries, Inc. (B). Cadbury Beverages, Inc.: Crush® Brand. Amber Inn & Suites, Inc. Drypers Corporation: National Television Advertising Campaign. Craft Marine Corporation. Godiva Europe.

7. Marketing Channel Strategy and Management.
Hawaiian Punch: Go-to-Market Strategy. GloFish, LLC. Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity. Goodyear Tire and Rubber Company. Peak Garage Door, Inc. Merton Industries: The Whoesale Distribution Decision.

8. Pricing Strategy and Management.
EMI Group, PLC: CD Pricing in the Recorded Music Industry. Southwest Airlines. Superior Supermarkets: Everyday Low Pricing. Burroughs Wellcome Company: Retrovir. Virgin Mobile USA: Pricing for the Very First Time. Augustine Medical, Inc.: The Bair. Hugger® Patient Warming System.

9. Marketing Strategy Reformulation: The ControlProcess.
AssociationPowers.Com. Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment. Marshant Museum of Art and History. The Circle K Corporation.

10. Comprehensive Marketing Programs.
Dexit--A Marketing Opportunity. Frito-Lay, Inc.: SunChips™ Multigrain Snacks. Keurig at Home: Managing a New Product Launch. A.1. Steak Sauce: Lawry’s Defense. Cima Mountaineering, Inc. Graneer Systems, Inc.: India Market Entry. Kingford Charcoal.

Appendix: Preparing a Written Case Analysis.