how ING direct succeeded by being a rebel with a cause Kuhlman, Arkadi Primary Author Philp, Bruce Additional Author mixed material bibliography Hoboken, New Jersey John Wiley & Sons 2009 en English

Printed Material

xvi, 252 p.: index ; 24 cm. This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal financial empowerment has made everyone a winner in this story. (text cited from www.amazon.com) Leadership Corporate Culture Business Strategy Empowerment Companies Business Customers Success Failure Business ethics Success strategy Leaders Business history AD 363 9780470287231 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD 363 Kuh 34385 General (General) AD 363 Kuh sdsasdss.jpg.jpg 36307 2009-07-06 00:00:00 2022-04-22 10:51:31 machine generated