Scarborough, Norman M. Primary Author Zimmerer, Thomas W. Primary Author mixed material bibliography Upper Saddle River Prentice Hall 2005 id Indonesia

Printed Material

xiv, 578 p. : figs., tabs., index ; 27 cm. The twenty-first century has dawned with entrepreneurship as a major force shaping the global ecconomy. This book introduces you to the process of new venture creation and the critical knowledge you need to manage your business ince it formed. Table Of Contents : Section I : The Challenge Of Entrepreneurship Chapter 1 : The Foundations of Entrepreneurship Chapter 2 : Inside the Entrepreneurial Mind : From Ideas to Reality Section II : Building the Business Plan : Beginning Considerations Chapter 3 : Strategic Management and the Entrepreneur Chapter 4 : Forms of Business Ownership and Franchising Chapter 5 : Buying and Existing Business Section III : Building the Business Plan : Marketing Considerations Chapter 6 : Building a Powerfull Marketing Plan Chapter 7 : E-Commerce and the Entrepreneur Chapter 8 : Integrated Marketing Communications and Pricing Strategies Section IV : Building the Business Plan : Financial Considerations Chapter 9 : Managing Cash Flow Chapter 10 : Creating a Successfull Financial Plan Chapter 11 : Crafting a Winning Business Plan Section V : Putting the Paln to Work : Building the Competitive Edge Chapter 12 : Sources of Financing : Debt and Equity Chapter 13 : Chooding the Right Locations and Layout Chapter 14 : Global Aspects of Entrepreneurship Chapter 15 : Leading the Growing Company and Planning for Management Succession Entrepreneurship ABJ/AZH 9780131491786 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ABJ/AZH Zim 34398 General (General) ABJ/AZH Zim 36337 2009-07-14 00:00:00 2022-04-14 12:38:04 machine generated