The twenty-first century has dawned with entrepreneurship as a major force shaping the global ecconomy. This book introduces you to the process of new venture creation and the critical knowledge you need to manage your business ince it formed.

Table Of Contents :

Section I : The Challenge Of Entrepreneurship
Chapter 1 : The Foundations of Entrepreneurship
Chapter 2 : Inside the Entrepreneurial Mind : From Ideas to Reality

Section II : Building the Business Plan : Beginning Considerations
Chapter 3 : Strategic Management and the Entrepreneur
Chapter 4 : Forms of Business Ownership and Franchising
Chapter 5 : Buying and Existing Business

Section III : Building the Business Plan : Marketing Considerations
Chapter 6 : Building a Powerfull Marketing Plan
Chapter 7 : E-Commerce and the Entrepreneur
Chapter 8 : Integrated Marketing Communications and Pricing Strategies

Section IV : Building the Business Plan : Financial Considerations
Chapter 9 : Managing Cash Flow
Chapter 10 : Creating a Successfull Financial Plan
Chapter 11 : Crafting a Winning Business Plan

Section V : Putting the Paln to Work : Building the Competitive Edge
Chapter 12 : Sources of Financing : Debt and Equity
Chapter 13 : Chooding the Right Locations and Layout
Chapter 14 : Global Aspects of Entrepreneurship
Chapter 15 : Leading the Growing Company and Planning for Management Succession