Horrison, Rob Primary Author mixed material bibliography London Sage Publications 2006 en English

Printed Material

xviii, 259 p.: figs., tabs. ; 24 cm. Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate - the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews. (text cited from www.amazon.com) BDB/LUE 9781412903530 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB/LUE Har 34429 General (General) BDB/LUE Har 36596 2009-09-15 00:00:00 2025-12-12 16:35:47 machine generated