inside the race to transform an american icon Holstein, William J. Primary Author mixed material bibliography New York Walker Company 2009 en English

Printed Material

xv, 267 p.: figs., index ; 24 cm. In this book, William Holstein goes deep inside GM to show what's really happening at the country's most iconic corporation. Where critics say that GM has sat on its hands while the market changed, Holstein demonstrates that GM has already radically retooled its entire operation, from manufacturing and cost structure to design. Where pundits say we'd be better off without GM, he shows how inextricably linked GM and the nation's economy still are: The country's largest private buyer of IT, the world's largest buyer of steel, the holder of pensions for 780,000 Americans, GM accounts for a full 1 percent of our country's GDP. A dollar spent on GM has profoundly different consequences from a dollar spent on Toyota. Following a diverse cast of characters--from Rick Wagoner, the controversial CEO, to design director Bob Boniface, to Linda Flowers, a team leader on the line in Kansas City--Holstein examines the state of GM’s health and builds a persuasive argument that GM is essential to our nation’s well-being and, with the right economic climate, ready to compete with Toyota as one of the biggest global automakers. (text cited from www.amazon.com) Change Car industry KHB 42 9780802717184 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen KHB 42 Hol 34433 General (General) KHB 42 Hol 36602 2009-09-16 00:00:00 2021-01-12 11:47:58 machine generated