competitve foresight scenarios Fahey, Liam Primary Author Randall, Robert M. Additional Author mixed material bibliography New York John Wiley & Sons 1998 en English

Printed Material

xviii, 446 p.: exhibits, index ; 24 cm. Being able to anticipate and shape the future is the goal of every leader. "Fortune favors the prepared mind," wisely advised Louis Pasteur more than 100 years ago. So, how well do modern institutions prepare? In recent decades, leaders have often been caught unaware by momentous events—oil shortages and gluts, the collapse of the Soviet empire, and technology that quickly transformed whole industries. The age-old question is, how can organizations learn to anticipate and find opportunity in such sudden crises? The future will always be unpredictable, but with the right techniques it can be imagined and managed. Leading companies and governmental units have learned a way to think smarter about the future. The authors of Learning from the Future reveal how these innovative organizations harness imagination and strategic management techniques to create scenarios that simulate future opportunities and threats. Using these scenarios to test current decisions and get a jump start on building new capabilities for the future is a rich learning experience. This book makes preparing for unpredictable futures a practical part of every manager’s job. It shows how scenario learning readies companies for industry and market evolutions and customers’ new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage. To help readers construct truly useful scenarios and learn from them, this book offers the latest insights of 25 internationally known scenario developers. Their case studies explore rapid technology innovation, regulatory destabilization, actions by new or traditional competitors, and investment opportunities. Now, by combining these proven methods of strategic management with scenario thinking, Liam Fahey and Robert M. Randall take you on a fast forward expedition—Learning from the Future. (text cited from www.amazon.com) Strategic planning Companies Future studies Business forecasting Operations Strategic thinking Scenarios ADBE/ADF/LQA 9780471303527 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/ADF/LQA Lea 34440 General (General) ADBE/ADF/LQA Lea Learning_from_the_future.jpg.jpg 36609 2009-09-28 00:00:00 2022-05-10 14:29:11 machine generated