Schiffman, Leon G. Primary Author Kanuk, Leslie Lazar Additional Author mixed material bibliography Upper Saddle River Pearson Prentice Hall 2007 en English

Printed Material

xix, 541 p.: figs., tabs., notes, gloss., indexs ; This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book’s final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. (text cited from www.amazon.com) Consumer behaviour Consumer attitudes Consumer expectations Consumer protection Consumer research Market segmentation Public policy textbookwm textbookmmem textbookmme textbooksmb BDB 9780132370936 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB Sch 34459 General (General) BDB Sch download_%252818%2529.jpg.jpg 36649 2009-10-08 00:00:00 2021-12-22 15:38:02 machine generated