This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters.
The book’s final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.
(text cited from www.amazon.com)