mixed material bibliography Boston McGraw Hill 2007 id Indonesia

Printed Material

xxvi, 820 p.: exhibits, figs., index ; 28 cm. The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. This book catapults the reader into the business practices of the 21st century. (www.amazon.com) BK/BR 9780071105897 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BK/BR Bel 34476 General BK/BR Bel 36719 2009-11-04 00:00:00 2025-10-02 08:24:50 machine generated