Traditional marketers live in a short-term world built on an ever-narrowing platform of marketing communications and promotions. But the days of marketer operating in a vacuum and marketing and business strategies being created independently of one another are ending. This book show how this new breed of visionary marketers has become a successfuly catalyst for growth and transformation within an organization, as well as how you can become a merketing visionary too.
Using case studies and insight from leading marketers at GE, Walmart, Charles Schwab, P&G, Burger King, Zappos, Best Buy, Dell, and others, as well as relying on over twenty years of proffesional experience, Scott M. Davis outlines the five shift marketer must undertake to fundamentally shift the folr of marketing and help drive both of the growth agenda and bottom-line results