mixed material bibliography Upper Saddle River Pearson Prentice Hall

xii, 382 p.: exhibits ; 24 cm. Table Of Contents : Case 1. Intel: Building a Technology Brand Case 2. got milk? Branding a Comodity Case 3. General Electric: Branding in Business-to-Business Case 4. Red Bull: Building Brand Equity in Non-Traditional Ways Case 5. MTV: Building Brand Resonance Case 6. Nike: Building a Global Brand Case 7. iPod: Creating an Iconic Brand Case 8. DuPont: Managing a Multy-Category Brand Case 9. Dockers: Creating a Sub-Brand Case 10. Nivea: Managing a Multy-Category Brand Case 11. Yahoo!: Managing an Online Brand Case 12. American Express: Managing a Financial Service Brand Case 13. Starbucks: Managing a High Growth Brand Case 14. Snapple: Revitalizing a Brand Case 15. Accenture: Rebranding a Global Brand BHE 79 9780131888654 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE 79 Kel 36817 2009-12-08 00:00:00 2017-09-28 00:00:00 machine generated