APA Style

Cusick, William J.. (2009). All customers are irrational l : understanding what they think, what they feel, and what keeps them coming back . New York: Amacom.

Chicago Style

Cusick, William J.. All customers are irrational l : understanding what they think, what they feel, and what keeps them coming back. New York: Amacom, 2009. Printed Material.

MLA Style

Cusick, William J.. All customers are irrational l : understanding what they think, what they feel, and what keeps them coming back. New York: Amacom, 2009. Printed Material.

Turabian Style

Cusick, William J.. All customers are irrational l : understanding what they think, what they feel, and what keeps them coming back. New York: Amacom, 2009. Printed Material.