Schiffman, Leon, G. Primary Author Kanuk, Leslie Lazar Additional Author Wisenblit, Joseph Additional Author mixed material bibliography Boston Pearson 2010 en English

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592 p.: figs., index ; 28 cm. Contents: Part 1. Introduction 1. Consumer behavior: meeting changes and challenges 1. The consumer research process 3. market segmentation and strategic targeting Part 2. The Consumer As Individual 4. Consumer motivation 5. Personality and consumer behavior 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change 9. Communication amd consumer bahavior Part 3. Consumers in Their Social And Cultural Settings 10. The family and its social class standing 11. Influence of cultural and consumer behavior 12. Subcultures and consumer behavior 13. Cross-cultural consumer behavior: an international perspective Part 4. The Consumer’s Decision-Making Process And Ethical Dimensions 14. Consumers and the diffusion of innovations 15. Consumer decision making and beyond 16. Marketing ethics and social responsibility Consumer behaviour Consumer attitudes Consumer expectations Consumer protection Consumer research Market segmentation Public policy textbookwm textbooksmb BDB 9780137006700 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB Sch 34664 Short Loan (Short Loan) BDB Sch 37047 2010-03-02 00:00:00 2021-12-22 15:37:11 machine generated