APA Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. (2009). Services marketing: integrating customer focus across the firm (5th. Ed.). Boston: McGraw Hill.

Chicago Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. 5th. Ed. Boston: McGraw Hill, 2009. Printed Material.

MLA Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. 5th. Ed. Boston: McGraw Hill, 2009. Printed Material.

Turabian Style

Zeithaml, Valarie A., Gremler, Dwayne D., Bitner, Mary Jo. Services marketing: integrating customer focus across the firm. 5th. Ed. Boston: McGraw Hill, 2009. Printed Material.