The request on managers to base eco-investments on solid grounds has never been so vital. They need to know what they should do first, and why. Should they focus on generating carbon credits via eco-efficiencies? Enhance corporate reputation by joining Green Clubs? Subscribe to eco-label programs? Explore emerging cleantech markets? Within the overwhelming possibilities, many spend precious resources without sound criteria.

This book delves particularly deep into the troublesome global auto industry. By identifying the roots of economic and environmental problems of the sector, the book shows how to develop sustainable value innovation: the creation of differential value for customers and contribution to society at both, reduced costs and environmental impacts.
(www.amazon.com)