strategies for growing customer value and profitability Best, Roger J. Primary Author mixed material bibliography Upper Saddle River Prentice-Hall 2005 en English

Printed Material

xxii, 506 p.: igs., notes, gloss., index ; 24 cm. This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. (www.amazon.com) TABLE OF CONTENTS PART I. MARKET ORIENTATION and MARKETING PERFORMANCE. Chapter 1. Customer Focus and Managing Customer Loyalty Chapter 2. Marketing Performance and Marketing Profitability Metrics PART II. MARKET ANALYSIS. Chapter 3. Market Demand and Market Share Chapter 4. Customer Analysis and Value Creation Chapter 5. Market Segmentation and Customer Relationship Marketing Chapter 6. Competitor Benchmarking and Competitive Advantage PART III. MARKETING MIX STRATEGIES. Chapter 7. Product Positioning, Branding and Value Proposition Management Chapter 8. Market-Based Pricing and Margin Management Chapter 9. Marketing Channels and Supply Chain Value Management Chapter 10. Marketing Communications and Customer Response PART IV. STRATEGIC MARKETING. Chapter 11. Portfolio Analysis and Strategic Market Plans Chapter 12. Offensive Marketing Strategies Chapter 13. Defensive Marketing Strategies PART V. MARKETING PLANS and PERFORMANCE. Chapter 14. Building and Implementing a Marketing Plan Chapter 15. Market Orientation and Marketing Performance Scorecard Chapter 16. Marketing Performance and Business Profitability Performance management Product Development Marketing Strategy Financial analysis Customer relations Product management Pricing Marketing channels Marketing mix E-marketing textbookwm textbookmmem textbooksmb BAD 9780131293724 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD Bes 34686 Short Loan (Short Loan) BAD Bes 1336042._SX318_.jpg.jpg 37078 2010-03-31 00:00:00 2022-10-13 08:38:27 machine generated