a strategic decision-making approach Mullins, John W. Primary Author Walker, Orville C. Additional Author Boyd, Harper W. Additional Author mixed material bibliography New York Mc Graw Hill 2008 en English

Printed Material

xxii, 533 p.: exhibits, index ; 25 cm. TABLE OF CONTENTS SECTION 1. The Role Of Marketing In Developing Successfull Business Stragies 1. The Marketing Management Process 2. The Marketing Implications of Corporate and Business Strategies SECTION 2. Market Opportunity Analysis 3. Understanding Market Opportunities 4. Understanding Consumer Buying Behavior 5. Understanding Organizational Markets and Buying Behavior 6. Measuring Market Opportunities: Forecasting and Marketing Knowledge 7. Targeting Attractive Market Segments 8. Differentiation and Positioning SECTION 3. Developing Strategic Marketing Programs 9. Business Strategies: A Foundation for Marketing Program Decisions 10. Product Decisions 11. Pricing Decisions 12. Distribution Channel Decisions 13. Integrated Promotion Decisions SECTION 4. Strategic Marketing Programs For Selected Situations 14. Marketing Strategies for the New Economy 15. Strategies for the New and Growing Markets 16. Strategic Choices for Mature and Declining Markets SECTION 5. Implementing And Controling Marketing Programs 17. Organizing and Planning for Effective Implementation 18. Measuring and Delivering Marketing Performance Business Strategy Decision Making Marketing Management Marketing Strategy Success Consumer behaviour Textbook Products Personal selling textbookwm textbookmmem textbooksmb BA 9780071274517 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA Mul 34687 General (General) BA Mul 6th.jpg.jpg 37079 2010-03-31 00:00:00 2022-01-10 08:11:49 machine generated