APA Style

Mullins, John W., Walker, Orville C., Boyd, Harper W.. (2008). Marketing management : a strategic decision-making approach (6th. Ed.). New York: Mc Graw Hill.

Chicago Style

Mullins, John W., Walker, Orville C., Boyd, Harper W.. Marketing management : a strategic decision-making approach. 6th. Ed. New York: Mc Graw Hill, 2008. Printed Material.

MLA Style

Mullins, John W., Walker, Orville C., Boyd, Harper W.. Marketing management : a strategic decision-making approach. 6th. Ed. New York: Mc Graw Hill, 2008. Printed Material.

Turabian Style

Mullins, John W., Walker, Orville C., Boyd, Harper W.. Marketing management : a strategic decision-making approach. 6th. Ed. New York: Mc Graw Hill, 2008. Printed Material.