a marketing strategy planning approach Perreault, William D. Primary Author Cannon, Joseph P. Additional Author Mccarthy, E. Jerome Additional Author mixed material bibliography New York Mc Graw Hill 2009 en English

Printed Material

xxxvii, 757 p.: exhibits, ills., index ; 28 cm. Contents: 1. Marketing’s Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Markeing Environment 4. Focusing marketing Strategy with Segmentation and Positioning 5. Demographic Dimension of Global Consumer Markets 6. Final Consumers and Their buying Behavior 7. Business and Organizations Customers and Their Buying Behavior 8. Improving Decisions with Marketing Information 9. Elements of Product Planning for Good and Services 10. Product Management and New-Product Development 11. Place and Development of Channel Systems 12. Distriution Customer Service and Logistics 13. Retailers, Wholesalers, and Their Strategy Planning 14. Promotion -- Introduction to Integrated Marketing Communicatons 15. Personal Selling and Customer Service 16. Advertising and Sales Promotion 17. Pricing Objectives and Policies 18. Price Setting in the Business World 19. Implementing and Controlling Marketing Plans: Evolution and Revolution 20. Managing Marketing’s Link with Other Functional Areas 21. Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Strategic planning Marketing Marketing Strategy Consumer behaviour Environment Advertising Textbook Promotion BA 9780073381053 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA Per 34714 General (General) BA Per 41Zao4KjdVL._SX390_BO1%252C204%252C203%252C200_.jpg.jpg 37231 2010-04-27 00:00:00 2020-03-11 13:28:18 machine generated