APA Style
Perreault, William D., Cannon, Joseph P., Mccarthy, E. Jerome. (2009).
Basic marketing : a marketing strategy planning approach (17th. Ed.).
New York:
Mc Graw Hill.
Chicago Style
Perreault, William D., Cannon, Joseph P., Mccarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
17th. Ed.
New York:
Mc Graw Hill,
2009.
Printed Material.
MLA Style
Perreault, William D., Cannon, Joseph P., Mccarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
17th. Ed.
New York:
Mc Graw Hill,
2009.
Printed Material.
Turabian Style
Perreault, William D., Cannon, Joseph P., Mccarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
17th. Ed.
New York:
Mc Graw Hill,
2009.
Printed Material.