growth strategies and marketing insights from the works of Peter Drucker Swaim, Robert W. Primary Author mixed material bibliography San Francisco John Wiley & Sons (Asia) 2010 en English

Printed Material

xvi, 306 p. : app., figs., index. ; 23 cm. The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker is a timely book to celebrate the centenary of Peter DruckerÂ’s birth (1909-2009) and his legacy. Written by a former student, colleague and friend of Drucker’s, this book offers a different perspective on some of Drucker’s works and summarizes Drucker’s views on strategy and business growth. It is aimed at those who are familiar with his work, as well as those who desire to learn more about Drucker’s views on strategy, business growth and other related topics. While Drucker never wrote a book that was entirely devoted to strategy, many of his 39 books and thousands of articles are possibly the critical ingredients for such a book. The author, Robert Swaim, has consolidated many of Drucker’s observations and writings on strategy and strategic thinking and other topics related to business growth, such as sales, marketing, innovation, mergers, acquisitions and strategic alliances, change and strategic planning, including views Drucker shared with the author that were not recorded elsewhere, into one source. The Strategic Drucker presents a unique review of Drucker’s contributions to strategic thinking and strategy. The reader will also find some useful and practical guidelines and application tools on how a number of Drucker’s concepts on strategy can be applied in one’s own organization. Innovation Strategic planning Business Strategy Organizational change Business enterprise Strategic marketing Family business Marketing concept BAD/AZA 9780470824061 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD/AZA Swa 34718 General (General) BAD/AZA Swa 37421 2010-08-18 00:00:00 2020-03-11 15:27:57 machine generated