This book is a study of how new technology (the Internet, telecommunications and IT) has changed the face of commerce. The author gives a clear view of this new and ever-changing landscape and offers practical guidance on how navigate it. Packed with global case studies and example, this book provides a coherent strategic business looking to gain competitive advantage in the digital age. It gives detailed analyses of:
- how organization around the world aligning their business strategies with development in information and communication technologies (ICTs);
- the strategic implications of e-commerce for any type enterprise;
- how to understand and recognize the value of information;
- how perceive information resources as a key competitive tool;
- the core legal and statutory regulations that are shaping this multimedia arena. (book jacket)