The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It’s all standard operating procedure at Zappos.com, the online retailer that’s doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine’s top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

( text cited from www.amazon.com )

Top 10 Reasons why you shoull read this book

10. You want to learn about the path thet we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years
9. You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way.
8. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones.
7. You want to figure out the right balance of profits, passion, and pupose in business and in life.
6. You want to build a long-term, enduring business and brand.
5. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity.
4. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits.
3. You want to build something special.
2. You want to find inspiration and happiness in work and in life
1. You ran out of firewood for your fireplace. This book makes an excellent fire-starter