According to studies, we all work for the same thing--and it's not
just money. It's meaning. Through our work, we seek a sense of purpose,
contribution, connection, value, and hope. Digging down to the meaning
of work taps our resilience in hard times and our passion in good times.
That's the simple but profound premise behind this groundbreaking book
by renowned management expert Dave Ulrich and psychologist Wendy Ulrich.
They've talked to thousands of people--from rank-and-file workers to
clients and customers to top-level executives--and synthesized major
disciplines to identify the "why" behind our most successful
experiences. Using the model of the "abundant organization," they
provide you with the "how" to create meaning and value in your own
workplace. Learn how to:Ask the seven questions that drive abundance Understand the needs of your customers and staff Personalize the work to motivate your employees Build and grow your business in any economy By
following the Ulrichs' step-by-step guidelines, you will set off a
chain reaction of positive and enduring effects. Employees who fi nd
meaning in their work are more competent, committed, and eager to
contribute—and their contribution will result in increased customer
commitment, which delivers a winning performance on the bottom line. The Why of Work
includes targeted checklists, questionnaires, and other useful tools to
help you turn aspirations into action. Using the proven principles of
abundance, you can coordinate your needs with those of your employers,
your employees, and your customers--and create a vision that resonates
for years to come. When you understand why we work, you know how to
succeed.