people, technology, strategy Lovelock, Christopher H. Primary Author Wirtz, Jochen Additional Author mixed material bibliography USA Pearson Prentice Hall 2007 en English

Printed Material

xvx, 648 p.: exhibits, figs., tabs., index ; 25 cm Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. ( www.amazon.com ) Reading Marketing Case Studies Customer relations Service marketing Sales promotion Service textbookwm textbookmmem textbookmme textbooksmb BBC 78 79 0132056763 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBC 78 79 Lov 34891 General (General) BBC 78 79 Lov Service_Marketing.jpg.jpg 37731 2010-10-08 00:00:00 2022-01-19 08:10:32 machine generated