Kotler, Philip Primary Author Keller, Kevin Lane Additional Author mixed material bibliography Upper Saddle River Pearson Education 2006 en English

Printed Material

xxxix, 672 p. : figs.,tabs.,app.,glossary.,index ; CONTENTS PART I UNDERSTANDING MARKETING MANAGEMENT Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategis and Plans PART II CAPTURING MARKETING INSIGHTS Chapter 3: Gathering Information and Scanning the Environment Chapter 4: Conducting Marketing Research and Forecasting Demand PART III CONNECTING WITH CUSTOMERS Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Chapter 6: Analyzing Consumer Markets Chapter 7: Analysing Business Markets Chapter 8: Identifyin Market Segments and Targets PART IV BUILDING STRONG BRANDS Chapter 9: Creating Brand Equity Chapter10: Crafting the Brand Positioning Chapter11: Dealing with Competition PART V SHAPING THE MARKET OFFERINGS Chapter12: Setting Product Strategy Chapter13: Designing and Managing Services Chapter14: Developing Pricing Strategies and Programs Business management Strategic planning Customer Satisfaction Brand Equity Product Development Marketing Management Marketing Strategy Analysis Textbook Service management Marketing communication textbookwm textbookmmem textbooksmb BA 013196853X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA Kot 34895 General (General) BA Kot Marketing_managementkotler12ed_%25282%2529.jpg.jpg 37733 2010-10-08 00:00:00 2022-01-10 08:03:07 machine generated