smarter decisions, better results Davenport, Thomas H. Primary Author Harris, Jeanne G. Additional Author Morison, Robert Additional Author mixed material bibliography Boston Harvard Business Press 2010 en English

Printed Material

ix, 214 p. : app.,tabs.,index. ; 24 cm. Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations?one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. (www.Amazon.com) Risk Management Decision Making Companies Analysis Data Business information AEC/TF 9781422177693 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AEC/TF Dav 34931 General (General) AEC/TF Dav download_%252838%2529.jpg.jpg 37814 2010-12-06 00:00:00 2021-03-18 21:21:24 machine generated