A Handbook for Visionaries, Game Changers, and Challengers Osterwalder, Alexander Primary Author mixed material bibliography Canada John Wiley & Sons 2010 en English

Printed Material

278 p. : figs., ill. ; 19 cm. Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to "the business model generation!" Table of Contents : 1 Canvas. Definition of a Business Model. The 9 Building Blocks. The Business Model Canvas. 2 Patterns. Unbundling Business Models. The Long Tail. Multi-Sided Platforms. FREE as a Business Model. Open Business Models. 3 Design. Customer Insights. Ideation. Visual Thinking. Prototyping. Storytelling Scenarios. 4 Strategy. Business Model Environment. Evaluating Business Models. Business Model Perspective on Blue Ocean Strategy. Managing Multiple Business Models. 5 Process. Business Model Design Process. Outlook. Outlook. Afterword. Where did this book come from? References. Innovation Strategic planning Vision Games Creativity as a managerial quality Strategic analysis Generations ADBE/AFMG 9780470876411 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/AFMG Ost 34950 Restricted (Retricted) ADBE/AFMG Ost 35031 Restricted (Retricted) ADBE/AFMG Ost EB00123 E-Book ADBE/AFMG Ost sadkland.jpg.jpg 37840 2011-01-24 00:00:00 2023-02-16 10:35:43 machine generated