strategies and models for business-to-business trading Timmers, Paul Primary Author mixed material bibliography Chichester John Wiley & Sons 1999 en English

Printed Material

xx, 268 p. : figs., tabs., bibs., index ; 24 cm. Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon.com, Citius Belgium and TradeZone, Paul Timmers addresses the critical issues facing managers today as they endeavour to move into a new business environment. Looking at the opportunities and the risks involved, the book provides in-depth practical examples of how innovative companies are developing competitive advantage by doing business on the Internet. The author then goes on to show companies how they can organize their business, by providing a systematic classification of electronic commerce business models and a range of tools for the development of Internet marketing strategies. Finally, a number of scenarios provide a window on the future of business-to-business electronic commerce. (text from the publisher) E-commerce Industrial marketing Marketing Strategy Competition Internet Markets Marketing mix Corporate models AZA/WN 79 0471720291 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN 79 Tim 30428 General (General) AZA/WN 79 Tim download_-_2020-02-06T121426.495.jpg.jpg 3786 2001-01-19 00:00:00 2021-01-12 13:47:25 machine generated