Strategic management and business policy : contains a Srategic Managemen Model that runs throught the first 11 chapters and is made operational through the Strategic Audit, a complete case analysis methodology.
This book developed thre useful techniques:
- External Factor Analysis (EFAS)
- Internal Factor Analysis (IFAS)
Strategic Factor Analysis Summary (SFAS)
This book also explain a broad-based review of strategic management research and cases of well-known and not-so-well known companies dealing with complicated strategic issues.