The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: / Position your product for a target market / Build a brilliant marketing plan / Create stunning branded marketing materials / Use memorable publicity to build market interest / Take advantage of new technology

Table Of Contents :

Chapter 1 : Marketing is a philosophy
Chapter 2 : Identify markets
Chapter 3 : Create what people want
Chapter 4 : Look where people buy
Chapter 5 : Devise your promotional mix
Chapter 6 : Get on the internet
Chapter 7 : Make an achievable plan