"Hank Moore's Business Tree is the most original business model of the last 40 years."--Peter Drucker

"Any serious organization would do well to listen to this man. He speaks of genius, creativity, and plain common sense."
--George H.W. Bush, former president of the United States

"Hank Moore works miracles in changing stuck mindsets. He empowers knowledge from without by enthusing executives to reach within."
--Dino Nicandros, chairman, Conoco

"Mr. Moore is one of the true authority figures for business and organization life. He is the only one with an Ethics Statement, which CEOs understand and appreciate."
--Ben Love, vice chairman, Chase Bank

"Fresh approaches to heavily complex issues. His step-by-step study of the business layers makes sense. It shows how much success one could miss by trying to take shortcuts. There cannot be a price put on that kind of expertise.
--Betty Beene, past president-CEO, United Way of America

"This is clearly an important time for re-evaluating business models. With [Moore’s] wealth of experience, he has provided the ideas that the business world needs today."
--John D. Podesta, president and CEO, Center for American Progress, former Chief of Staff to President Bill Clinton

Where do the world’s most successful companies get great ideas? Why do some develop effective strategies and succeed, while others fail? What are the most effective ways to strategically plan an organization?

The Business Tree is an original business model and a fresh look at change and growth, utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on the author’s trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations during the past three decades.

Table of Contents :

Preface 9
Chapter 1 Messages From the Marketplace: Times Changed Demand Widening the Scope 11
Chapter 2 Planting and Nurturing Growth Strategies: Moving Forward and Addressing Changes 25
Chapter 3 The Business Tree : The Business as a Living, Growing Entity 43
Chapter 4 The Business They’re Really In: Understanding and Prioritizing Core Business 59
Chapter 5 Preparing the Business Tree for Growth: Branches and Progressions Toward a Successful Company 77
Chapter 6 The Organization Tree: Nurturing Growth-Oriented Organizations 95
Chapter 7 Deep Roots That Take: Leadership for Growth Companies 123
Chapter 8 Trees in the Forest: Partnering and Recognition for Teamwork 143
Chapter 9 Why Good Companies Go Bad: Learning From Others’ Failures to Strategize Your Next Success 165
Chapter 10 Future Watch: Growth by Capitalizing Upon Change 183
Appendix A What’s in a Name or Label? 203
Appendix B The Organization Tree: 7 Major Parts-Components of an Individual’s Life Experience 213
Index 217