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  <title>Lean, rapid and profitable</title>
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   <placeTerm type="text">Canada</placeTerm>
   <publisher>BookSurge</publisher>
   <dateIssued>2009</dateIssued>
  </place>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <extent>194 p.: app, ill., index ; 23 cm.</extent>
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 <note>Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected.  It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable.&#13;
&#13;
Table of Contents :&#13;
&#13;
1. Understanding the Challenge&#13;
2. Focus on NPD Productivity&#13;
3. Gaining Competitive Product Advantage:Building in the First Three Principles&#13;
4. Driving the New Product Project to Market&#13;
5. Maximizing Productivity in your Portfolio - Lean,  Rapid and Profitable NPD Principle Number 6&#13;
6. NextGen Stage-Gate&#13;
7. Implementing  the Seven Principles&#13;
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 <classification>BH/CA</classification>
 <identifier type="isbn">9781439224601</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
  <shelfLocator>BH/CA Coo</shelfLocator>
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