Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable.

Table of Contents :

1. Understanding the Challenge
2. Focus on NPD Productivity
3. Gaining Competitive Product Advantage:Building in the First Three Principles
4. Driving the New Product Project to Market
5. Maximizing Productivity in your Portfolio - Lean, Rapid and Profitable NPD Principle Number 6
6. NextGen Stage-Gate
7. Implementing the Seven Principles