mixed material bibliography New York McGraw-Hill 2006

xii, 744 p. : app., index ; 27,5 cm. Table Of Contents : Part 1 : Introduction to Business Research Chapter 1 : Research in Business Chapter 2 : Thinking Like a Researcher Chapter 3 : The Research Process: An Overview Chapter 4 : Business Research Requests and Proposals Chapter 5 : Ethics in Business Research Part 2 : The Design of Research Chapter 6 : Research Design: An Overview Chapter 7 : Secondary Data Searches Chapter 8 : Qualitative Research Chapter 9 : Obesrvation Studies Chapter10 : Surveys Chapter11 : Experiments and Test Markets Part 3 : The Sources and Collection of Data Chapter12 : Measurement Chapter13 : Measurement Scales Chapter14 : Questionnaires and Instruments Chapter15 : Sampling Part 4 : Analysis and Presentation of Data Chapter16 : Measurement Chapter17 : Exploring, Displaying, and Examining Data Chapter18 : Hypothesis Testing Chapter19 : Measures of Association Chapter20 : Multivarate Analysis:An Overview Chapter21 : Presenting Insights and Findings DA 41 9780071244301 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen DA 41 Coo 38059 2011-06-08 00:00:00 2014-01-08 00:00:00 machine generated