how to improve the return on your social marketing investment Powell, Guy R. Primary Author Dimos, Jerry Additional Author Groves, Steven W. Additional Author mixed material bibliography USA John Wiley & Sons 2011 en English

Printed Material

xv, 289 p. : ill., index. 23 cm. ROI of Social Media is an excellent analysis of the current landscape. We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. – Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both “dollars” and “sense” for social marketers to live by. Fundamentals, strategies and tactics … Investments Frame work Social marketing Media BBE 9780470827413 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBE Pow 35127 Short Loan (Short Loan) BBE Pow 38069 2011-06-14 00:00:00 2022-10-13 08:53:48 machine generated