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  <title>Reality check:</title>
  <subTitle>The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition</subTitle>
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  <namePart>Sahlman, William A.</namePart>
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 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">New York</placeTerm>
   <publisher>Portfolio</publisher>
   <dateIssued>2008</dateIssued>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>xix, 474 p. : index, 21 cm.</extent>
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 <note>A veteran tech entrepreneur, venture capitalist, and commentator on Silicon Valley culture offers real-world advice on how the best companies are started, funded, and run. Though the diversity of topics gives this audio a stream-of-consciousness flow, the material actually covers many complicated topics with cohesion. The advice, all of it succinct and immediately digestible, is on every start-up challenge imaginable from organizing venture-capital presentations to hiring, collaborating, marketing, and managing talent. The author s blunt opinions and colloquial language make listening a breeze.&#13;
&#13;
Table of Contents :&#13;
&#13;
The Reality of Starting&#13;
Chapter  1.   Flounders (sic) at Work&#13;
Chapter  2.   The Inside Story o Entrepreneurship&#13;
Chapter  3.   The Art of Entrepreneurship&#13;
Chapter  4.   The Art of Commercialization&#13;
Chapter  5.   Mantras for Dummies&#13;
The Reality of Raising Money&#13;
Chapter  6.   The Investor Wish List&#13;
Chapter  7.   The Art of Getting the Attention of Investors&#13;
Chapter  8.   The Art of Executive Summary&#13;
Chapter  9.   The 10/20/30 Rule of Pitching&#13;
Chapter10.   The Top Ten Lies of Entrepreneurs&#13;
Chapter11.   The Top Eleven Lien of Entrepreneurs&#13;
Chapter12.   The Art of Raising Angel Capital&#13;
Chapter13.   The Inside Scoope on Venture Capital Law&#13;
Chapter14.   The Top Sixteen Lies of Lawyers&#13;
Chapter15.   The Venture Capital Aptitude Test&#13;
The Reality of Planning and Executing&#13;
*sorry to space constraints can not be included&#13;
The Reality of Innovating&#13;
*sorry to space constraints can not be included&#13;
The Reality of Marketing&#13;
*sorry to space constraints can not be included&#13;
The Reality os Selling and Evangelizing&#13;
*sorry to space constraints can not be included&#13;
The Reality of Communicating&#13;
*sorry to space constraints can not be included&#13;
The Reality of Beguling&#13;
The Reality of Competing&#13;
The Reality of Hiring and Firing&#13;
The Reality of Working&#13;
The Reality of Doing Good&#13;
</note>
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 <subject authority="">
  <topic>Business Strategy</topic>
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 <subject authority="">
  <topic>Competition</topic>
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 <subject authority="">
  <topic>Business enterprise</topic>
 </subject>
 <classification>AZA/ABJ</classification>
 <identifier type="isbn">9781591843940</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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