A veteran tech entrepreneur, venture capitalist, and commentator on Silicon Valley culture offers real-world advice on how the best companies are started, funded, and run. Though the diversity of topics gives this audio a stream-of-consciousness flow, the material actually covers many complicated topics with cohesion. The advice, all of it succinct and immediately digestible, is on every start-up challenge imaginable from organizing venture-capital presentations to hiring, collaborating, marketing, and managing talent. The author s blunt opinions and colloquial language make listening a breeze.

Table of Contents :

The Reality of Starting
Chapter 1. Flounders (sic) at Work
Chapter 2. The Inside Story o Entrepreneurship
Chapter 3. The Art of Entrepreneurship
Chapter 4. The Art of Commercialization
Chapter 5. Mantras for Dummies
The Reality of Raising Money
Chapter 6. The Investor Wish List
Chapter 7. The Art of Getting the Attention of Investors
Chapter 8. The Art of Executive Summary
Chapter 9. The 10/20/30 Rule of Pitching
Chapter10. The Top Ten Lies of Entrepreneurs
Chapter11. The Top Eleven Lien of Entrepreneurs
Chapter12. The Art of Raising Angel Capital
Chapter13. The Inside Scoope on Venture Capital Law
Chapter14. The Top Sixteen Lies of Lawyers
Chapter15. The Venture Capital Aptitude Test
The Reality of Planning and Executing
*sorry to space constraints can not be included
The Reality of Innovating
*sorry to space constraints can not be included
The Reality of Marketing
*sorry to space constraints can not be included
The Reality os Selling and Evangelizing
*sorry to space constraints can not be included
The Reality of Communicating
*sorry to space constraints can not be included
The Reality of Beguling
The Reality of Competing
The Reality of Hiring and Firing
The Reality of Working
The Reality of Doing Good