The Art of changing hearts, minds and actions Sahlman, William A. Primary Author mixed material bibliography London Penguin Group 2011 en English

Printed Material

xxi, 211 p. : ill., figs. ; 23 cm. Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . ; A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. Business Strategy Customer Relationship Management Strategic marketing Product design Service Social marketing AD/BAD 9780241953648 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD/BAD Kaw 35138 General (General) AD/BAD Kaw download_%252821%2529.jpg.jpg 38080 2011-06-15 00:00:00 2022-04-26 15:03:31 machine generated