Katz, Jerome A. Primary Author Green, Richard P Additional Author mixed material bibliography New York Mc Graw Hill 2011 en English

Printed Material

xxxiii, 654 p.: figs., tabs., gloss., End notes., Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start. Table of Contents Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1 Small Business: Its Opportunities and Rewards Chapter 2 Small Business Environment: Managing External Relations Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility Part 2: Chapter 5 Small Business Entry : Paths to Part-Time Entrepreneurship Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7 Small Business Strategies: Imitation with a Twist Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly Part 3: Marketing in the Small Business Chapter 9 Small Business Marketing: Product and Pricing Strategies Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market Chapter 11 Small Business Distribution and Location Chapter 12 Marketing Plans: Saying How You’ll Get Sales Part 4: Cash, Accounting, and Finance in the Small Business Chapter 13 Small Business Accounting: Projecting and Evaluating Performance Chapter 14 Cash: Lifeblood of the Business Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts Chapter 16 Assets: Inventory and Operations Management Chapter 17 Small Business Protection: Risk Management and Insurance Part 5: Management and Organization in the Small Business Chapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19 Human Resource Management: Small Business Considerations Chapter 20 Achieving Success in the Small Business Cases : 1 Brothers Going Separate Ways or Not? 2 G & R Garden Center: Lawn Care Services Division 3 Real Estate Millionaires of Memphis 4 Big Business in a Small Rural City 5 The Ambitious College Kid Who Just Can’t Wait 6 The Grande General Store, Est. 1948 – It’s Time to Sell 7 The Computer Guru: A One-Man Show or an Empire? 8 The Early Stages of Paint Check 9 The House of Wine – Grand Opening 10 Business Demise 11 S & Z East Coast Importers 12 The Wallingford Bowling Center 13 Parker Mountain Products, Inc. 14 Nate Mower & Son, Residential Plumber(s) 15 The Landlords: Investments in Commercial Real Estate 16 Richard Harris and Harris Homes 17 The House of Wine (revisited) 18 Theresa Murray and in the Eye of the Beholder 19 Alaska Wildland Adventures 20 Joseph Shaughnessy, BSI Constructurs, St. Louis Operations Management Risk Management Case Studies Marketing Management Small business Entrepreneurs AZH/ABJ 79 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZH/ABJ 79 Kat 35191 Short Loan (Short Loan) AZH/ABJ 79 Kat 38112 2011-09-16 00:00:00 2023-11-02 11:03:22 machine generated