Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Table of Contents

Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business
Chapter 1 Small Business: Its Opportunities and Rewards
Chapter 2 Small Business Environment: Managing External Relations
Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility

Part 2:
Chapter 5 Small Business Entry : Paths to Part-Time Entrepreneurship
Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7 Small Business Strategies: Imitation with a Twist
Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly

Part 3: Marketing in the Small Business
Chapter 9 Small Business Marketing: Product and Pricing Strategies
Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11 Small Business Distribution and Location
Chapter 12 Marketing Plans: Saying How You’ll Get Sales

Part 4: Cash, Accounting, and Finance in the Small Business
Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
Chapter 14 Cash: Lifeblood of the Business
Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16 Assets: Inventory and Operations Management
Chapter 17 Small Business Protection: Risk Management and Insurance
Part 5: Management and Organization in the Small Business
Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19 Human Resource Management: Small Business Considerations
Chapter 20 Achieving Success in the Small Business

Cases :
1 Brothers Going Separate Ways or Not?
2 G & R Garden Center: Lawn Care Services Division
3 Real Estate Millionaires of Memphis
4 Big Business in a Small Rural City
5 The Ambitious College Kid Who Just Can’t Wait
6 The Grande General Store, Est. 1948 – It’s Time to Sell
7 The Computer Guru: A One-Man Show or an Empire?
8 The Early Stages of Paint Check
9 The House of Wine – Grand Opening
10 Business Demise
11 S & Z East Coast Importers
12 The Wallingford Bowling Center
13 Parker Mountain Products, Inc.
14 Nate Mower & Son, Residential Plumber(s)
15 The Landlords: Investments in Commercial Real Estate
16 Richard Harris and Harris Homes
17 The House of Wine (revisited)
18 Theresa Murray and in the Eye of the Beholder
19 Alaska Wildland Adventures
20 Joseph Shaughnessy, BSI Constructurs, St. Louis