creating value through innovation Cooper, Robert G. Primary Author mixed material bibliography New York Basic Books 2011 en English

Printed Material

xi, 391 p. : ill., tabs., index. ; 24 cm. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch. Table of Contents : Chapter 1 The Innovation Challenge Chapter 2 Why New Products Win Chapter 3 Drivers of Success - Why The Best Innovators Excel Chapter 4 The Stage-Gate Idea To Launch System Chapter 5 Next Generation Stage Gate How Companies Have Evolved and Accelerated the System Chapter 6 Discovery - The Quest for Breakthrough Ideas Chapter 7 The Front End Work - From Discovery to Development Chapter 8 Picking The Winners - Investing In The Right Projects Chapter 9 Making The Gates Work - Gates With Teeth Chapter 10 Development, Testing and Launch Chapter 11 Implementing Stage-Gate - In Your Business Innovation Product Development Marketing Strategy New products Product management BHA/BAD 9780465025787 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHA/BAD Coo 35155 General (General) BHA/BAD Coo 38120 2011-07-19 00:00:00 2021-08-19 15:06:54 machine generated