manajemen stratejik : penggalian dan pelestarian keunggulan bersaing.
keunggulan bersaing merupakan inti pembahasan dalam ranah manajemen stratejik. organisasi dan unit ekonomi lainnya senantiasa dituntut untuk mengembangkan dan mempertahankan keunggulan bersaingnya dalam upaya mempertahankan keberadaannya dan mencapai kinerja yang diinginkan.

this paper attempst to investigate the influence of CWEO reputation (CR) on the market performance of publicly listed companies in Jakarta stock Exchange. in this era, CR has been a factor that can influence a public company performance, especially if the company neglects it. using sample of 65 companies, the findings confirm our hypothesis that CR has positive and significant influence on market performance.