an Asian perspective McCartney, Glenn Primary Author mixed material bibliography New York Mc Graw Hill 2010 en English

Printed Material

xxii, 447 p. : ill., figs., index ; 25 cm. The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in the areas of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events—economic forums, trade shows, product launches or tourism events. Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Event Management: An Asian Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia. Table of Contents : 1. Event Management Trends in Asia 2. Events in Asia 3. Event Tourism 4. Event Sustainability 5. The Event Concept 6. Meetings, Incentive Travel, Conventions and Exhibitions 7. Event Planning and Logistics 8. Event Stakeholder and Partnerships 9. Integrated Marking Communications in Event Management 10. Staging and Managing Events 11. Research and Evaluation Approaches 12. Appendix: Supplementary Case Study Management Strategic Management Marketing Promotion Events planning textbookwm textbooksmb BR/ADBE 9780071272155 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BR/ADBE McC 35168 Short Loan (Short Loan) BR/ADBE McC 41cREFPk6zL.jpeg.jpeg 38191 2011-08-11 00:00:00 2022-10-12 15:58:29 machine generated