successfully launching new ventures Barringer, Bruce R. Primary Author Ireland, R. Duane Additional Author mixed material bibliography Upper Saddle River Prentice Hall 2010 en English

Printed Material

608 p. : tabs., gloss., case app., index ; 27 cm. Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus - Where a great idea meets a great process. Table of Contents : I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture’s Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Marketing Strategy Case Studies Small business Franchising Entrepreneurs Business plans ABJ 9780138158088 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ABJ Bar 35189 General (General) ABJ Bar Entrepreneurship.jpg.jpg 38234 2011-09-16 00:00:00 2022-04-12 14:37:13 machine generated