Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus - Where a great idea meets a great process.

Table of Contents :

I . DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
II. DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Industry and Competitor Analysis
5. Developing an Effective Business Model
III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
6. Building a New Venture Team
7. Assessing a New Venture’s Financial Strength and Viability
8. Preparing the Proper Ethical and Legal Foundation
9. Writing a Business Plan
10. Getting Financing or Funding
IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising